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Online reputation management, ORM or SERM is basically the technique of controlling one’s reputation on the Internet. It is a process of defense and safety for the reputation of an individual, brand or online company. The primary intention is to promote tremendous content material instead than bad reviews, pushing down the bad content material in the SERP, thus, improving the popularity of a website.
Reputation management is a permanent process of looking for; monitor and respond to opinions, comments, and reviews published online regarding your company. ORM will help to remove links and prevent any bad news from appearing in search engine results.